Makeup Tips For Older Women for a More Youthful Look

Have you noticed that as you age your makeup doesn’t stay put like it used to? Or that the products you have used for years cake, fade, or smear? With a few small changes you can achieve your desired results. These makeup tips for older women will keep you looking young!

Primer Is A Must

You will need to upgrade your daily serums and moisturizers to anti-aging solutions, but before you apply your foundation you must prime your skin. A primer will create a smooth base to apply your foundation, ensure even coverage, and create a protective barrier from environmental toxins. It will even act as a full-face concealer to help minimize the appearance of brown spots and uneven skin tone. Many primers are a shade of pink that goes on translucent to ensure full color saturation of your foundation. Maybelline FaceStudio Master Primer and Thank Me Later Primer are a few good choices.

Switch To Creams

Powdered foundation, blush and eyeshadow may have been your go-to for years, but as fine lines and wrinkles set in—switching to cream alternatives is a must. Creams stay put and are less likely to settle into fine lines and wrinkles, delivering a flawless finish that lasts all day. If you have a bit of shine a blotting sheet will remove excess oil without disrupting your makeup.

Invest In All-Day And Anti-Aging Foundation

If your foundation fails, your entire look gets lost. Not to worry as there are many products designed to address the needs of aging skin. Look for a foundation that is designed to stay put, last all day, and not cake or settle into your lines and wrinkles. A few top contenders include Neutrogena Health Skin Anti-Aging Perfector and Estee Lauder Perfectionist Youth-Infusing Makeup. Take things one step further by applying your new foundation with a buffer brush which will help to keep your foundation above your primer. Ulta has a large selection of brushes to choose from.

Eye Care Tips

Aside from switching to a cream eyeshadow you’ll need to make some changes to how you apply makeup to your eyes:

• If you haven’t yet, make the move to a waterproof mascara. Be sure to curl your lashes first. For length invest in having false lashes applied or try magnetic eyelashes.
• It’s common for our hair to thin a bit as we age, including the hair on our eyebrows. Use an eyebrow kit to fill in your thinning areas. CoverGirl Easy Breezy Brow Kit is perfect for beginners.  
• Refresh your eyes in the morning with anti-puffing and firming eye mask patches. A good choice is the Grace & Stella Anti-Wrinkle + Energizing Eye Mask.
• If you wake with dark circles a concealer will even out your skin tone. Bobbi Brown’s Creamy Concealer Kit is a great pick.
• If you haven’t yet, switch from an eyeliner pencil to a gel.

Plumping Products

Our skin begins to gradually lose firmness and elasticity starting in our 30s. This leads to sagging that is anything but youthful. A daytime plumping moisturizer for full face volume or a lip plumping primer help to return some of the lost volume to your lips. Be sure to test your plumping products at home before you wear them out of the house for the first time. Hada Labo Tokyo Skin Plumping Gel Cream is a good option for a plumping moisturizer.

All-Day Lipstick

If your lips appear thinner or you are having a hard time getting your lipstick to stay put these tips will help:

• Use a lip exfoliator 1 to 2 times a week followed by a hydrating lip balm.  
• Line your lips before you apply your lipstick. For thinning lips feel free to line just outside your lip line.
• As mentioned above, use a lip plumping product.
• To help your favorite lipstick stay put apply a lip concealer, or a tiny dab of your foundation before applying your lipstick.
• If you struggle with lipstick on your teeth, it’s time to switch to a stain or no-smudge formula. No-smudge lipsticks stay put, but can dry out your lips so apply an SPF lip balm on top throughout the day. Revlon ColorStay Overtime Lipcolor is a great pick.

Last but not least, keep things simple with the goal of a clean and fresh face—with just a little pop of color.

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